"Eating my old protein bar was absolutely AWFUL! I did it because I wanted to be healthy. Now I feel like I am cheating on my diet when I eat the tasty bar."
"I always wondered why did protein bars have to taste so nasty?! I stopped buying them simply because I hated spending money on something I hated to eat."
"I have been eating protein bars for 25+ years. I have tried everything. They all taste like GARBAGE! Finally a bar that I WANT to eat!"
"Ummm… why can’t people just make a bar that tastes good? ….thank you for rescuing me from old protein bars!"